HOCKEY FANS, WITH AN NHL TEAM, WILL HAVE THEIR OWN HOCKEY SUPERHERO!
The National Hockey League is teaming up with Stan Lee, the co-creator of Spider-Man, Iron Man, X-Men and other iconic comic book heroes, to create a new series of superheroes representing each of the 30 league cities and incorporating hockey elements as a way to market the sport.
They will create 30 "Guardian" superheroes. Starting in January, the new heroes will be used on the Internet, mobile phones, novels and comic books, gaming, in arenas, broadcast, merchandise, and promotional and sponsorship materials.
Each "Guardian" comes complete with special powers representative of each team and city-- but the heroes are not set in the world of hockey. They will be introduced during the 2011 NHL All-Star Game on January 30 in Raleigh, North Carolina.
The idea is to appeal to boys ages nine to 14.