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Can Taylor Swift save a TV show?

by Charli McKenzie

The FOX TV comedy "Enlisted" has NOT been renewed for a second season . However, executive producers Kevin Biegel and Mike Royce aren't giving up just yet, and are offering $3,000 to any fan who can get Taylor Swift to endorse their show on Twitter.


They say they were inspired "after they saw Justin Bieber tweet an endorsement for friend and "Cougar Town" creator Bill Lawrence's new show, Undateable, to his 52 million followers. ("That's a sixth of America, I just want to point out," Royce joked.)"

Since Bieber had already worked for someone else, they thought of another superstar that might have as much if not more influence ... Taylor Swift.

Biegel said: "Okay, its silly, and its kind of fun to have fun with this stuff. But in a very real way, that guy's got a lot of influence. And you never know who's got a Nielsen box out there whos following him ... I have no connection to Bieber, and I have no connection to Taylor Swift. But I figured, if they got Bieber, we should try Taylor Swift because shes got 41 million people following her."

The prize for getting Swift to tweet about the show? A cool $3,251, or about "half of a used car," Biegel pointed out. "Its incentivized fandom, but, hey, if it gets Enlisted out there in a bigger conversation and maybe get some eyeballs on the show, sure. And its fun. We like making fun of ourselves."