The Babykeeper Basic is an infant seat that can be hung up on the go.
It frees parents up for a few moments from carrying their child to try on a new dress, wash their hands or get changed before a family swim.
Two sisters, who are both mothers, came up with the idea to solve problems they found when running errands.
The easy-to-use device is suitable for six to 18-month-olds, and it hooks over cubicle walls to keep the baby securely in the carrier.
The device is priced at $39.99 on mommysentials.com.