« Otis Day's Blog-A-Doodle-Doo

The least respected brand in America is....

by Otis Day

A new survey of businesspeople finds Delta Airlines is the least respected brand.

The most respected? PepsiCo and Coca-Cola, in a tie.

CoreBrand, a branding research firm, asked respondents about 100 well-known corporate brands that have been publicly traded for at least five years; favorability ratings were based on a company's reputation, how people view its management, and how promising it is as an investment. (The survey captures the attitudes of the business world, not consumers.)

The bottom five:

Delta Air Lines
Philip Morris
H&R Block
Big Lots

The top five:

PepsiCo and Coca-Cola
Johnson & Johnson 

Get the full list from the story at Yahoo.com