FOR TRUE ADDICTS: CAFFEINATED POPCORN
Two huge popcorn fans and caffeine addicts decided they could kill two birds with one stone—by putting caffeine in their popcorn.
To make the final product palatable, though, they had to overcome caffeine's natural bitterness. They "tried over and over again, making tons of different batches ... until it finally tasted good".
The top-secret "proprietary blend" delivers the punch of a strong cup of coffee in every bag.
They named it "BioFUEL," and orders have exploded since its April launch. The couple says hardcore gamers, fitness buffs, college students, and exhausted parents have all found that BioFUEL delivers a much-needed kick. "Some have even likened BioFUEL to cocaine. It's that addicting."
But healthier than even energy drinks. "There's no crash from all the sugar later. Something about the combination of caffeine and complex carbohydrates in the popcorn just works."