SUPER BOWL WAS THE MOST-WATCHED TV EVENT... EVER!

FOX's broadcast of Super Bowl XLV averaged 111 million viewers and is the most-watched television program in U.S. history.

The game beat the previous record of 106.5 million, set during last year's Super Bowl-- which shattered the 27-year record held by the series finale of M*A*S*H (106 million), which held the viewership record from 1983 to 2010.

This marks the sixth straight year that Super Bowl viewership has increased, from 86.1 million in 2005 to 111.0 million, a gain of nearly 25 million viewers.

ACCORDING TO TiVO: The most-watched single play of the game was Steelers quarterback Ben Roethlisberger's final incomplete pass to Mike Wallace with about a minute to go.  When that pass hit the ground, it clinched the game for Green Bay.

"GLEE" SCORES

Fox's "Glee" took advantage of the time slot directly after the game, reaching 26.8 million viewers for its special episode. It was the most-watched scripted entertainment program on TV since Fox's "House" aired after the Super Bowl three years ago.

TOP AD:

TiVo also judged the Snickers commercial featuring Richard Lewis and Roseanne Barr to be the top-rated commercial of the telecast.

The company tallied total viewership and how many times people rewind their DVRs to watch the ad.

Second place was Best Buy's ad with Justin Bieber and Ozzy Osbourne.

The Black-Eyed Peas' halftime show, with guests Usher and Slash, held its own. TiVo said it had nearly identical viewer engagement numbers as shows with classic rockers over the past two years.

The average Super Bowl viewer with a DVR either paused, rewound or fast-forwarded 145 times during the game.
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Chrysler's EMINEM AD Scores Online

The third-quarter Chrysler ad starring Eminem driving through Detroit and introducing a new car, the Chrysler 200 sedan, scored well online.

(A voiceover talks about how the city has survived going through "hell and back."  Eminem says, "This is the Motor City and this is what we do.")

The Chrysler ad was "the big story of the night"-- so says, NM Incite, a Nielsen/McKinsey Co. that tracks online buzz.
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'Glee' poked fun of the Lohan clan, again.

Specifically, Katie Couric took a swipe at Dina Lohan, calling the celeb mom and her dog losers.

The show just apologized for mocking Lindsay Lohan earlier this season. In the episode, Gwyneth Paltrow guest starred as a Spanish teacher and name-dropped the actress in a lesson, asking, "Lindsay Lohan is totally crazy, right?"

During Sunday night's episode, Sue Sylvester's competitive cheerleading stunt fails, and she is interviewed by Couric, thinking she was being named one of the "most fascinating people." Instead, she was part of a segment being named "loser of the year."

Couric said that Sue beat out Dina and her fictional dog, Sparky Lohan, who Couric said was "also a loser."

A family friend said yesterday, "So much for the peace between the Lohan family and 'Glee'.  They are all a bunch of bullies.

"Dina is hurt and shocked and hasn't done anything to deserve this constant teasing from this show."

Dina's ex Michael Lohan says,  "As true as this might be, it is wrong.

"Dina deserves a lot worse of a title after all she has done to destroy the relationships with my kids and entire family."
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