Mountain Dew has a new breakfast drink.
Pepsico is rolling out a brand new drink called Kickstart. It has the Dew flavor but is made with 5% juice and Vitamins B and C, plus an extra jolt of caffeine.
They don't consider Kickstart an energy drink, since it has far less caffeine and none of the mysterious ingredients that have raised eyebrows in the past.
The drink will come in flavors like "energizing orange citrus" and "energizing fruit punch" and could open the side door into the energy drink market without all the controversies.
It's carbonated but won't be considered a soda because it has 5% juice… so it's called a "juice drink."