American company has decided to embrace this by bringing out  a blend of coffee named Death Wish, which it has dubbed ‘The World’s Strongest Coffee’.

Delivered in a black packet emblazoned with a skull and crossbones, the coffee is said to have ’200 per cent’ more caffeine than your standard cuppa.

‘This is not your regular morning coffee.  This is not your store bought coffee.  You will not find this coffee at your local diner or at your sissy Starbucks,’ its disclaimer reads.

‘Death Wish Coffee is the most highly caffeinated premium dark roast organic coffee in the world. This is Extreme Coffee, not for the weak. Consider yourself warned.’

With over 11,000 likes on Facebook, Death Wish has clearly caused a stir, with website testimonies proclaiming ‘This coffee should be illegal…Thanks!!’ and ‘I’ve died and gone to heaven’.