You've proven to Apple you'll happily overpay for whatever they sell. So they're going to keep pushing until you give them a reason to stop.
Apple has teamed with Philips on the, quote, "world's smartest light bulb," called Hue. It goes on sale today, exclusive in Apple stores . . . and it costs $59. For one light bulb. $59. Now, granted, it's not a normal light bulb. The Hue system works with your iPad or iPhone. You can wirelessly control your light bulbs. You can make them brighter or dim them. They change colors for mood lighting like "sunset" or "beach scene."
And see? You heard that, and now you kinda want them. SHEEPLE.