has been tapped to help celebrate the grand opening of global retailer Express and its largest location in Times Square, which takes place next week.
The crooner will give a live performance in honor of the U.S. specialty retail apparel chain on Tuesday, March 25 at 7 p.m. ET. during an upcoming four-hour event which be stream live on billboards outside the store.
"It's EXPRESS on steroids," said Michael Weiss , Express ' chairman and chief executive officer. "Our billboard, with 9,000 square feet of LED, is the biggest and highest-definition billboard in the whole of Times Square. You know nobody whispers in Times Square; they shout. And if you're going to shout, you'd better be the loudest."
Visitors will not only be able to check out the new, 28,00-square foot store, but they also can enter to win various prizes, while loyalty members of the chain will receive access to a meet-and-greet with Robin . Fans can f ollow the official event hash tag #EXPNYC for updates.
Copyright 2014 ABC News Radio